Focus Farms

‘Making the DIFFerence’ focus farms

In 2005 SFF funded the first 2 focus farms in Otago and Southland with the specific objectives of improving productivity and profitability. The focus farms were modelled on the Meat and Wool Monitor farm programme, now Beef+Lamb NZ.

research and development information for sheep and beef farmers

Following these two original farms Deer Industry NZ in conjunction with the deer farm systems team at AgResearch have further developed the concept. The Focus Farm programme is now into its second three year cycle.


The key objective is to increase uptake of efficient production practices in the deer industry

  • Demonstrating best practices on the focus farms
  • Evaluating current farm performance through financial and production KPIs
  • Involving an expert management group in decision making on farm
  • Production gains must be sustainable, with reduced environmental impact.

Environmental objectives include

  • Studying the effects of deer and management on the focus farms’ soil/water quality
  • Look at alternative management to reduce the impact of farmed deer on the environment.

Current Focus Farms

Focus Farm Event Calendar

Whiterock  Focus Farm

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